With a staff of around 40,000 and over 140 affiliated companies, Doublestar Group Corporation is a trans-regional inter-trade enterprise employing a variety of economic forms and has the largest scale among all the state-owned enterprises. It mainly deals with shoes and extends its business to many other lines. Since its initial entry into the market economy in 1983, complying with the principles of market economy and the rules of its line, sticking to the strategy of pluralization and globalization of the products and establishing the brand reputation, it has established a new operative mechanism complying with the demand of the market economy and come up with a set of management theories and core culture with the characteristics of its own. Therefore, it can keep developing continuously and steadily at a high speed despite the dramatically up and down of the overall situation of the market and economy.

    　　In these 22 years since its initial entry into the market economy, Doublestar's marketing income has increased to 0.21 billion, 55 times over the original 39 million; its total volume of profits tax increased to 0.21 billion, 16 times over the original 7.7 million. The profits tax volume has added up to 0.8 million yuan, which means that we turned over more than 60 No.9 rubber factories to the country while asking no funds from the government. The export value has increased from USD 175 to USD 50 million, with an increase of 28 times; total assets value has increased from less than 10 million yuan to 1.95 billion yuan, with an increase of 95 times; net assets value has increased from 8 million yuan to about 0.7 billion yuan which is 80 times over the value of N0.9 Rubber Factory in 1983.

    　　In these 22 years, of all the enterprises of the same trade line, Doublestar Group is the first to make big strategic changes, engage in diversified businesses, carry on production of all the six categories of vulcanized, cement, leather, canvas, injection, and professional training shoes, earn a world brand reputation, obtain the ISO9000 certificate, be on stock exchange and be exempt from customs examination on light industry products, and it takes the first position in export value among all the enterprises of the same trade line and the enterprises in Qingdao with the right to export their own products. Now it has become a worldly famous corporation of the first-class production scale, outstanding management and best quality, having the only national technology development center of shoe-making, offering a large variety of over 1000 styles and 3000 kinds of color and with a yearly output of over 50 million pairs. Doublestar tops the list of tour brands both at home and abroad in terms of market occupation, sales proportion and market coverage and the "Doublestar" brand values 5.05 billion yuan. Meanwhile, Doublestar also take great effort to develop the tertiary industry. At present its business involves more than 30 lines such as tires, garments, machines, finance, real estate and tourism and many others. Doublestar has become a national corporation and formed a new developing pattern of Large Doublestar with subsidiaries all over the country such as Doublestars in Shandong, East China, North China, the Northeast, the Southwest, the central south, and the Central Plains. Now Doublestar has over 130 production lines, seven shoes centers, seven operative regions, 47 subsidiaries at home and 10 abroad and over 1000 chain stores. This superiority of large-scale production and operation strengthens its ability to venture in the market economy and establishes a strong base for the corporation's further development in the new century.

    　　Doublestar has formed from its experience a new enterprise pattern, which comply with socialism as well as the demands of market economy, and found a successful way for the reform of socialist state-owned enterprises.

　　Doublestar will keep developing to achieve our goal of being the best supplier in shoes industry all over the world promising to provide our customers with 200% service!