In 1994, the Anta brand was born when a shoes workshop in Jinjiang, Fujian province, gave itself a name. Through development over a dozen years or so, Anta has become one of the biggest comprehensive sports gear provider particularly strong in marketing and sales. At the 17^th award ceremony, Company boss Ding Zhizhong was awarded one of the Ten Outstanding Youths in China for his special contributions to Chinese sports.

Anda Hong Kong being its holding company, Anta has one of the best sales records in China, with its shoes leading in market shares in consecutive years. Anta have won many awards, including China Famous Brand, China Brand Name Product, and China High-Quality Inspection-Exempt Product.

Anta is a pioneer of sports science in China. In 2005, Anta led the sports gear industry by establishing the first sports lab in China. Committed to the sports science, the lab contributes to improving Chinese athletes’ performance and driving the development of Chinese sports. Innovation and constant change for the better is the mission of Anta. The company has many national patents under its name and is one of the standard makers of the Chinese sports gear industry.

Anta leads in sports gears franchise. In 2001, Anta was the first in China to establish a sports gear franchise, successfully transforming itself from a manufacturer to a comprehensive player in the sports world building up a prestigious sports brand name. Up to now, Anta runs a franchise network of 400 stores across the country, covering three tiers of city marketing networks. Therefore, Anta is the undisputed leader in the Chinese sports gear industry.

Anta is a faithful partner to many sports events in China. The rapid development of Chinese sports undertaking presents unlimited opportunities to prospective sports brand names. Anta is a faithful partner to the Chinese sports, with long-committed cooperation with CBA, men’s and women’s volleyball league as well as men’s and women’s premier table tennis league in China. Anta is known as “engine of China’s sports leagues” because of its support to the numerous sports events.

Anta is an exemplary leader devoted to the public good. While improving its business strength and building up its brand name, Anta takes on its social responsibility by serving the society and feeding back to the country with a loving heart.

The mission of Anta is to “integrate the sports spirit of ‘going beyond oneself’ into everyone’s daily life”. We at Anta work hard to convey the very philosophy and spirit of sports to each and every consumer. Our vision is to be the best known brand name in the Chinese market, to win the biggest market shares and to be one of the top ten sports companies in the world in terms of sales revenue by 2011. Keep Moving. This is our solemn commitment to the future and to the sports undertaking in China.